

McDonalds: Because Michael Phelps Eats It
One theory that I would like to expound upon is called the Cognitive Dissonance Theory (Leon Festinger, 1957). The theory essentially...
Trey Hendricks
I am a professional in the area of persuasive communication and a student at Wisconsin Lutheran College in Milwaukee, WI. I am a Junior set to graduate in May of 2017. I am on the soccer team and am interning for the school of business at WLC as a marketing intern.