Fear Appeal
- treyhendricks
- Apr 29, 2016
- 1 min read
The picture to the left is my attempt at designing a fear appeal message centering on a topic that is relevant to my age group (millenials).
In my opinion, this definitely provokes fear and other similar emotions. I think the blood in the background intensifies these emotions greatly. I think this is 100% appropriate for this issue because of the severity that comes with it. The text at the bottom offers relief as to how you can prevent this possible fear and has high perceived efficacy.
Let me know what you think! What emotions do you feel? Is this effective?
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