Message Effects

I recently came across a TV advertisement that ran through 2013, specifically the Super Bowl, that displayed the message effect of physical appearance. The link the commercial can be found here: TV AD.

***Warning: some crude content***

The concept of this advertisement is to develop brand awareness and put a sexy identity on a brand that is not in a "sexy" industry whatsoever. The IT and domain industry is not one that is typically running through people's minds throughout the day. The company Go Daddy has changed the game based on this and several other similar ads that they have run. They don't list off their specifics about their products and pricing during their ad, they simply try to grab your attention through the physical attractiveness of the women and actions they partake in during their advertisements.

This advertisement stated that their are two sides to Go Daddy -- the attractive side and the brainy side. Obviously this company has nothing to do with Bar Rafaeli. They are simply using her to portray their company as "sexy." They also have to two people, Bar Rafaeli and a portrayed "computer nerd," partake in a make out session. This has no relevance to the company other than their goal to stand out in the mind's of the viewers.