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McDonalds: Because Michael Phelps Eats It

One theory that I would like to expound upon is called the Cognitive Dissonance Theory (Leon Festinger, 1957). The theory essentially...

VALS Survey Assessment

The first critique of this survey that I have is that of the about 20 questions that were asked, half of them were repetitive in nature...

I STILL Hate Christian Laettner

I recently watched a segment of one of my favorite documentary series', ESPN 30 For 30. ESPN has famous directors put together compelling...

Persuasive Messages

Persuasive messages are not something that is new to today's society. For as long as persuasion has been advertised, we have been...

About Me

Trey Hendricks

I am a professional in the area of persuasive communication and a student at Wisconsin Lutheran College in Milwaukee, WI. I am a Junior set to graduate in May of 2017. I am on the soccer team and am interning for the school of business at WLC as a marketing intern.

Persuasive Communication

Trey Hendricks

McDonalds: Because Michael Phelps Eats It

VALS Survey Assessment

I STILL Hate Christian Laettner

Persuasive Messages

About Me

Recent Posts

McDonald's Targeting Children

Esoteric Persuasion

Hiding the Tarnish

Fear Appeal

Compliance Gaining

Sequential Persuasion

Message Effects

Grade Scale Change

Group Influence

Communicator Characteristics